How to Share Influencer Posts as Branded Content Ads on Instagram

Getting Started With Branded Content Ads as an Advertiser

Before you can run branded content ads, you need to give your influencer partners permission to tag your business in their branded content post.

Open your settings within the Instagram app and select Business Settings.

Now select Branded Content.

Toggle the Require Approvals button to “on” and then select Approved Accounts.

Here you can add the creator’s Instagram handle that you will be partnering with.

Getting Started With Branded Content Ads as an Influencer

Once you’ve been “approved” by a business, you can give that business permission to promote your organic branded content posts as branded content ads.

Here’s how to do it:

Option #1: Creating a New Branded Content Post

In Instagram, select a photo or video and add the accompanying caption, effects, and filters. Prior to sharing, select Advanced Settings.

Add the Branded Content tag onto the post by tapping Tag Business Partner and search for the business.

Note: Be sure to select the name of the correct business/brand associated with the post.

Next, toggle the Allow Business Partner to Promote button to “on” to give the brand/business access to promote your branded content post.